Fruitmachine created a Website and branding for London-based British artist, Polly Morgan, who uses taxidermy to create works of art.
Having already designed her logo, Polly invited Fruitmachine to design and develop her website. Polly Morgan’s logo is modelled on a precise cut of her scalpel. The incision is an intentional design feature to convey deeper detailing.
We considered ways of marrying the style of logo and Polly’s artwork and then unifying this into the website design. The classic design style of the website takes reference from the tradition of taxidermy and the documentation of the practice, while having a modern layout that acknowledges the artworks Polly is producing.
It was essential we designed a dynamic template that Polly and her staff could manage themselves by simply dropping content into position. The site also includes an e-commerce site to sell selected artworks.
Branding and e-commerce site and online gallery
